Tuesday, January 29, 2013

Custom Work 03/16/2013

I just finished up two separate batches of custom invitation work for two very lovely brides who are looking forward to their big days in March - one is even on my birthday, the 23rd! :)

Now that the invitations have been sent out for Cecilia's wedding, she went ahead and gave me a green light on creating a blog post showcasing her GORGEOUS one of a kind invitations.


We teamed up in the early stages of planning to start brainstorming and bouncing ideas off of each other. What we came up with is just simply amazing. With a palette of eggplant, lavender, and silver, the design incorporates a little bit of the old French flair of Louisiana with an old photo album theme.
A custom ordered stamp featured their names and wedding date - they got to take it home with them!
Every piece was carefully hand bound.

The old photo album style featured two of their engagement shots accented by silver photo corners.

The main invitation featured a small fleur de lis and was backed by beautiful metallic lavender card stock. Elegant!

The hand bound booklet featured the main invitation, a center frame holding a musical piece composed for Cecilia by her fiance, Steven, and three inserts. The RSVP was spelled out in French to capture a little bit of the old French heritage in Louisiana.

The piece composed for Cecilia by her future husband,  Steven! There is a subtle fleur de lis showing through the vellum.

She let me put a little stamp on the back for advertising purposes! Awesome! 

























We are hoping to showcase our second custom order here in the weeks to come! Meanwhile, we hope to be designing a few more signature series invitations and save the dates to add to our collection.

Thursday, January 24, 2013

An Adventure in Crafting a Website

SEO. Now there's an acronym that sends a lot of people reeling - including me! It stands for Search Engine Optimization, and it is one term I've come to be friends with over the past few months while crafting our website. We were so excited yesterday to have FINALLY released our website to the public!  

< PLUG > WWW.WILDLACEINVITATIONS.COM </ PLUG >

Haha ok. Seriously, though, building up a nice looking website is a lot of work! Even though we've been working on building it for months now, it still has a long way to go. Content needs to be added, pictures need to be uploaded, and most importantly, our Search Engine Optimization needs to be continuously built upon - it's all very extensive to me, a non computer-savvy person.

Our journey began with me browsing through a lot of other people's stationery sites. They were gorgeous. I decided I wanted a website, so that our company could look more professional and more reputable online. I talked to Steven about it, and we decided to opt for a website that not only featured our work, but also gave us the capabilities to actually capture the sales online. 

We knew we had a plan ready for action. We teamed up with Volusion, an online hosting/e-commerce solution. They offer pre-designed templates, hosting, domain name services, and a lot of fantastic features that would help us to keep track of our website's performance and our business intelligence all in one convenient location. We found our perfect template, bought our host name, plan, and domain name and then we were off to build! In the meantime, I set up a little Etsy shop that could start drawing some orders while our website was down. This, ladies and gentlemen, is where I was first introduced to SEO.

SEO - Search Engine Optimization - is making sure your site pops up to the search engines when someone goes to Google and searches for something related to your work. It's something that has to be built up through many different avenues so that your website shows up higher on the search list, without having to pay someone bookoo bucks to feature it at the top. 

Since I am also a member of Wedding Wire, I am able to take advantage of their online education center. I attended several webinars on the subject and learned several ways of increasing your visibility to those search engines! 

Here are a few tips I've tried to follow:

1. Monitor where you stand: http://www.seositecheckup.com  helps me to see where my weaknesses and strengths are.

2. Keep up with those keywords: Load up with keywords, but don't stuff them in there! Don't want to look like a spammer. For my business page, I loaded up on a lot of words about San Antonio Wedding Invitations, Custom Invitations, Handmade Invitations, the various materials I used, etc. 

3. Link back to yourself: There are links within your page that lead back to you and your website link is on other websites that have very reputable, well built up SEO. When you're super connected to sites like WeddingWire.com, theknot.com, etc., you have a better chance of looking reputable to a search engine.

4. Have a sitemap:  Lucky for me, Volusion has this built into their sites. I would have no idea how to set this up otherwise.

5. Have a search friendly URL: Don't be www.adfjkl_1243_kald_.com please... no one will know what the heck that is. Also, we were advised to keep it short - something people will not hate typing. We originally were going with wildflowersandlaceinvitations.com but look how long that is! We chose wildlaceinvitations.com instead. It also helps to have keywords IN your URL! Clever.

7. Image Descriptions: Search engines don't look at the pretty pictures, they eat text. So write something in the image description place and make sure it has some keywords! ;)

8. Content: Fresh. Fresh. Fresh. Update it regularly, keep it original, and keep it interesting to your clients!

9. Social Media Love: Share content from your website on social media platforms - the links help give you more SEO lovin'. 

10. Link to Others: Make online friends and link to them, they will return the favor and everyone is a happy camper. 

Well, there is my informative post of the week. I hope I didn't bore all of you readers out there. I'm also hoping if you are a small business owner interested in getting your piece of real estate on the world wide web, this helped you just a little bit! 

Happy creating!

Wednesday, January 16, 2013

2013 Beginnings

Well with the new year came a flurry of activity that had to be taken care of!! We had two gorgeous custom orders that required a lot of attention, so we were completely focused on that (hence our absence from the blog),

Country Chic
Vintage Photo Album
Carlie Exploring Lou's Mouth
 we added a new member to our little family (Carlie the German Shepherd), and have been working like crazy on getting our official website up and running! We got our photos back from Image Photography by Julie Pinsinski, so we are very excited to go through those and get them up on our website this week. Furthermore, we've started the year with a few other custom orders that look like they will be a ton of fun to work on. A Brave themed birthday suite, a version of our Delphinium suite to include save the dates, and another custom wedding coming up later this year with what is sure to be an exciting theme. :) Can't wait to see what 2013 has in store for us! Once these ladies get their custom work mailed out, I'll post a more detailed blog about each of the suites showing off some of their unique design elements. I've taken some pretty nice pictures myself, actually ;)  Have a wonderful week!

Wednesday, December 19, 2012

Holiday Craziness

HAPPY HOLIDAYS!!

I am a huge fan of Christmas, but here in Texas it feels more like May lately... so that really puts a damper on my holiday spirit some days. I miss the snowy weather of Maryland! I remember the first Christmas I spent there, we had a freak Snowpocalypse and it snowed about four feet. It. Was. Awesome. 

Weather aside, the holidays are one of the most popular times for proposals and that gets me excited any time of the year! I love the idea of a Merry Christmas Proposal... my favorite one was documented in a YouTube video last year: 



He built Mainstreet USA for her!! Awesome!! We'd love to hear some of your proposal stories! I know mine was completely "us".

I had just returned from a trip to Germany and was sort of expecting it already. He surprised me at the airport with a huge bouquet of my favorite flowers. He had it broken into three clues that he gave me throughout the drive home: a wooden heart, a small horseshoe, and a mug with a bee painted on it. I was so tired and cranky about flying, time changes, losing a contact, having a headache, etc., that I could not figure these clues out for the life of me! I was even getting mad at the clues because I couldn't figure it out haha. I just wanted to SLEEP! 

So, he takes me to this pond where we had Valentine's Day just a year before and has me close my eyes and he puts a bunch of candles around me. Of course, they don't light because it's a little windy and OF COURSE rude people would set up their fishing camp five feet away. So, we had to pack up our candles and move up. Steven eventually had to give me the clues because I couldn't figure them out - the wooden heart was "would", the horseshoe was "you", the mug with the bee was "be" and when he pulled out the ring, he said, "my wife!" Haha and to top our whole proposal off, he pulled out the ring upside down since he was all nervous. It was totally us, since we always have plans go slightly awry when we make them! That's why our proposal is so special to us...it fit our personalities perfectly! 



Anyway, congratulations to all of you newly engaged or continuously married couples out there. Tell us your proposal stories, we'd love to hear them!!

From Wildflowers and Lace Invitations, we wish you all a very special, merry holiday season! 




Friday, December 7, 2012

Our Cards and Pockets Entry




Well, even though we didn't win, we were awfully proud of our entry! We though it was a unique twist on the Cards and Pockets' signature pocket folder. The elegant eggplant combined with the lavender accents provided the perfect backdrop for this French-inspired invitation suite. We borrowed a custom stamp used in one of our current clients' invitation suites to top it all off with a personalized touch.

The first thing we like to point out is the binding on the right hand side of the suite - the solid eggplant baker's twine was carried into the belly band as well, pulling it together. 

Once you open it up, you can see that the hand binding tied in a beautiful, unique center fold featuring a music score printed on a white vellum showcased in an eggplant frame. 

The French theme is also carried with the classic fleur de lis, which is a symbol of royalty.... not just the Saints people!

The French theme is also continued with the full spelling of the RSVP.

The suite expanded - as you can see, that fleur de lis continues through!
This was the photo we actually submitted - they said you could only submit one photo. If we had known we could have made a collage to submit as one photo, we would have definitely done that! Next year, my friends, next year.
Well until next year, Cardsandpockets.com. We will be back! 

Thursday, November 29, 2012

Busy Week

This has been quite a busy week following our Thanksgiving break! Nnicholas is a nut-case, our house was a disaster zone after Thanksgiving, and a few deadlines are looming for us!

We are closing in on the due dates for the Mosmeyer and Macias weddings, and I still have quite a bit of work to do! In the midst of all of that, we got our very first "organic" order! I call it organic, because it's someone who has absolutely no connections to us. She found us on Etsy, loved our invitations, and ordered! We are so excited and feel so blessed that we are trusted by a complete stranger for one of the most important elements of her special day!! We are so excited to see what's in store for us in the future.

Until then, it's back to the drawing board for the digital designs of the inserts! Here are a few examples of the digital designs we've worked on this week so far.





Of course, they look nicer without the important info blocked out, but at least you can see the designs!

Hopefully, we can get some work knocked out over the weekend! Including cleaning up my studio ;)

Thursday, November 15, 2012

My Garden Dream Wedding Vs. Reality

http://www.huffingtonpost.com/susan-southerland/wedding-fantasy-vs-reality_b_2090229.html

This article on fantasy vs. reality weddings by the Huffington Post gives a number of examples of what can happen to your perfectly envisioned weddings and provides a few solutions to help make that fantasy more of a reality.

In my own experience just this past May, I too was trying to pull off a fantasy wedding weekend set in the great outdoors and followed up with a beautiful, yet fun reception! I started the plans from Maryland, which was a reality check in and of itself. I had to scrape up money to travel a single time to San Antonio to scope out, in one weekend, all of the possibilities for venues. In SA, heat is the main issue we were trying to avoid and with a mid-May weekend, it really was a toss up. Plus there is always a small chance of rain and it just so happened this year we actually had a lot of it! Such was the beginning of fantasy vs. reality and learning how to cope.

Fantasy: Gorgeous, brightly lit, comfortable outdoor ceremony with cool weather and set in a lush garden with lots of flowers.

Reality: San Antonio, Texas had been in a drought, greenery was scarce, and it's hot as hell sometimes! Plus, there are fire ants, mosquitoes, and bugs tend to grow to massive proportions due to the year round warmer temperatures.

Solution: 
We scoped out many venues, from a southern mansion to even my parent's house. We found the San Antonio Botanical Gardens as an afterthought and it ended up being "the one".

This is Steven's Aunt Patsy who, along with his mom, helped me scope out the places in San Antonio - the gardens even had ducks to feed if you wanted to tour the gardens after the ceremony!





















They water their gardens regardless of rainfall, so we were pretty guaranteed to have lush greenery. We just lucked into a rainy year this year somehow. For the heat, we contracted out Aztec Rentals for a few cooling fans placed strategically around the audience just in case the temperatures went crazy and hit 105 like they did the year before. Boy what a disaster that would have been! Plus, for my programs, I crafted them with a fan shape so that my guests could fan themselves off if they were too warm. By the way, if you're having an outdoor wedding, think about that electricity you might need - if you're in the middle of the field, there are more than likely no outlets for microphones or cooling fans if you need them.
Our ceremony setting was the amphitheater.




Our programs set up on a table before you walk to your seat.
Fantasy: A stunning string quartet playing unique selections as we float down the aisle, glowing!

Reality: String quartets are expensive. Most have set menus of selections you can have for your trip down the aisle, most of them trite and overplayed. Plus, there was the issue of sound - will they be able to be heard over the other noise of cooling the audience down? Oh! Where will they sit... and did you contract enough chairs to accommodate them? And did you think about your bridal party walking in time with the music?

Solution: 


DuAnn Hamby with the San Antonio Symphony is part of a group found at StringMusic.net and they were honestly the most reasonably priced string music available for weddings. I opted for a string trio instead of a quartet because it saved money, and really, there is no need for a second violin! If you need to save money, a trio is the way to go vs. a quartet. They were fantastic about playing whichever music I wanted. For my trip down the aisle, I desperately wanted to walk to the introduction from Polovtsian Dances, and they went out and found the music, learned it, and played it perfectly in time with my father and my pace. They were fabulous and even timed the music with the bridal party instead of us having to worry about timing ourselves to them. Aztec rentals was great about accommodating our chair needs as well, and we were able to change numbers up until about 2-3 days before.

Fantasy: A beautiful old-timey limo to whisk us away after the ceremony.

Reality: Those are expensive and very hard to find with all of the competition for them!

Solution:


We had connections with the classic car club in our local town and one of them generously offered to chauffeur us in their cherry red classic convertible for free. Awesome savings there - they were very friendly and accommodating because they knew Steven's family. We rewarded them with a gift card to thank them for their kindness. Sometimes you can look to the classic car club for alternatives to the vintage Rolls Royce limo you've had your heart set on.

Fantasy: A beautifully decorated reception where all of the family members could drive to easily and have a great time without worrying about driving too far home.

Reality: If the ceremony was in San Antonio, the family was based out of Floresville, and other guests flew in and were staying in San Antonio, it made more sense to have the reception in San Antonio. We looked at Texas Dance Halls closer to Floresville, but it was just too difficult to get to for our out of town guests. Floresville guests were already a good 35 minutes from San Antonio's southern city limits, so I didn't want them to have to drive through town in the middle of the night when the reception ended just to get home!

Solution: The Emporium by Yarlen is literally the ONLY really nice reception venue on the south side of San Antonio - I would describe it as a diamond in the rough. Looks sketchy as you drive up, but really it was gorgeous. The guests were completely floored by the venue - double staircases, glamorous dance floor, vaulted ceilings, chandeliers, the whole nine yards.



Plus, they do all of the decorating, cooking, serving, bar-tending, etc. They really do it all for you and will work with you to make sure it looks just how you like it. It is a fantastic place and very affordable compared to other comparable venues.

At the end of the day, having friends and family willing to help pull everything off really was what made the day flawless. They all jumped in when needed and made the impossible possible. Without all of them, it would have turned out to be a disaster! If you have a big support network, your fantasy really can come true if you are just willing to be a little bit flexible on some things!

And really, if you just accomplish your main goal of leaving as husband and wife, the day was a huge success.